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latest news:All the M-SMG Research teams wish you a happy 2007! |
Consumer-Centric Research
- On site/event research
Intercept consumers to collect and improve their experience
- Telephone research
Use in-house methodology, contact databases and analysis (sub-contracted execution)
- Focus groups
Bring brands closer to targets, to understand emotions and value transfers
- On-line research
Ownership of technology for this quick and unobtrusive way of collecting quantitative data
- Observational research
Look and analyze consumer’s behaviour at home, in store or in the stands
- Eye-tracking research
Analyze viewers attention through partnership with Verify