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latest news:

All the M-SMG Research teams wish you a happy 2007!

 

 

M-SMG Research has published numerous market studies, including:

 

  • Sponsorship Marketing Global 2005


    • M-SMG Research partnered with the World Federation of Advertisers (WFA), the Voice of Advertisers Worldwide, to complete the first comprehensive study of Sponsorship Marketing globally. Definitely our blockbuster!

    For more information/to order, just click here.

  • Canada Special: Sponsorship Marketing Canada 2005


    • M-SMG Research partnered with ACA, the Association of Canadian Advertisers, to complete the first study of Sponsorship Marketing in Canada.

    For more information/to order, just click here.

  • France Special: Sponsorship Marketing France 2005


    M-SMG Research partnered with CB News to complete the first study of Sponsorship Marketing in France. This document is available in French only.

    For more information/to order, just click here.

  • Formula 1 and Off Media Marketing


    M-SMG Research reveals how sponsors use Formula 1 for off-media marketing campaigns. This study excludes media visibility and advertising leverage, which have already been widely studied.

    • For more information/to order, just click here.

  • TV and Sponsorship Rights Correlation


    • This study is dedicated to Advertisers purchasing highly visible sponsorship rights. The report uncovers how the cost of sponsorship rights correlate to the TV audience while other important leverages are mistakenly overlooked.

    This correlation has a simple-yet-dangerous consequence: most Advertisers overpay for their sponsorship rights.

    For more information/to order, just click here.

  • The Chronicle of Sponsorship Marketing™


    • Since 2002, M-SMG Research has published the only periodical about Sponsorship Marketing, The Chronicle of Sponsorship Marketing™. This predominantly analytical journal contains articles from both SponsorClick's independent experts and other key Sponsorship Marketing personalities.

    Contributors include Franck Riboud (CEO, Danone Group), Bernhard Adriaensens (President, World Federation of Advertisers) and Norman Vale (Former Director General, International Advertising Association).

    You can download a sample issue (PDF format) by clicking here.

    For more information/to order, just click here.